SvenskaWhen the right relationships make logistics simpler and create the conditions for control, sustainability and growth.
ICANIWILL (ICIW) is a fast-growing Swedish activewear brand selling directly to both consumers and businesses, primarily in the Nordic market but also across Europe. With its own organization, a third-party warehouse in Gothenburg and production mainly based in Asia, ICIW operates a flexible logistics setup combining ocean freight with air freight, courier and sea/air solutions when needed.
For ICIW, logistics is about more than transportation. It is equally about having a partner who understands the business and the challenges of day-to-day operations. According to Pontus Eriksson, COO at ICIW, this is why TKL Logistics was chosen as a long-term logistics partner.
Complex logistics flows require more than just a transport system
ICIW works with multiple production suppliers and handles a large number of split shipments, where the same order is divided into several deliveries. Products are manufactured, shipped and delivered in different stages — a challenge that can quickly create complexity in both planning and follow-up processes. At its core, the challenge for ICIW is about creating structure in what would otherwise be a fragmented flow.
“The challenge lies in gathering all information in one place, minimizing manual work and ensuring that the right decisions can be made at the right time,” says Pontus Eriksson.
At the same time, ICIW operates with a clear launch calendar for its product assortment, where many moving parts need to align in order for products to go live on the website on time. When so much is at stake, being able to trust the information becomes critical. With TKL Logistics taking full responsibility for logistics and transportation, that process becomes significantly easier.
Why ICIW chose TKL Logistics
When ICIW decided to change freight forwarder, the decision was not solely based on pricing or transport solutions. Equally important was the feeling of working with people who are responsive, engaged and committed to developing solutions together. When Pontus Eriksson describes the decision to choose TKL Logistics as a logistics partner, it is precisely the way of working and the people behind the company that stand out.
“TKL quickly felt like a forward-leaning partner. A company with people who listen to our needs, take the time to understand the business and take responsibility for the bigger picture,” says Pontus Eriksson.
The onboarding process became clear proof of this. ICIW’s suppliers were given access to TKL’s platform and could independently create bookings, while TKL’s local offices remained close at hand for support. The transition took place without friction — both externally with suppliers and internally within ICIW’s purchasing and warehouse teams.
In the day-to-day operation, TKL Logistics now acts as an extension of ICIW’s purchasing organization. Instead of having to manage every freight-related decision internally, ICIW can rely on TKL’s expertise and proactive guidance.
“It can involve suggestions such as consolidating shipments, choosing FCL instead of LCL, or finding alternative setups that improve overall cost efficiency,” says Pontus when describing TKL’s proactive approach to optimizing logistics.
Freight management no longer needs to take unnecessary space in daily operations, as TKL takes responsibility and follows up whenever decisions need to be made. This frees up internal time and allows ICIW to focus on its core business.
Control, insight and transparency with TKL Dispatch
TKL Dispatch is a central tool within the partnership. Through Dispatch, ICIW gains a complete overview of all shipments — even when one order is divided into multiple partial deliveries.
The platform provides traceability for both upcoming and previous shipments, cost visibility and the ability to monitor unit costs, which is essential for actively managing margins. The detailed reporting makes it easier to draw conclusions, make informed decisions and reduce the need for manual administration.
Pontus Eriksson highlights TKL Dispatch as a major advantage in ICIW’s logistics operations.
“Combining a strong digital solution with accessible support and personal contact is one of the greatest strengths of the partnership,” says Pontus when discussing TKL Dispatch.
Logistics with sustainability in focus
Sustainability is a key priority for ICIW. The company aims to halve its CO₂ emissions per product by 2030 and strives for 98% of all transportation to be carried out via ocean freight.
TKL’s CO₂ reporting is an important tool in this work. The transparency of the data makes it easier to take responsibility and prioritize correctly — something that is not always a given within the industry. Through better planning and clear follow-up, ICIW is able to make well-informed decisions from both a business and sustainability perspective.
When the relationship becomes the business value
When ICIW summarizes the partnership with TKL, three words stand out: collaborative, flexible and proactive.
What started as a positive feeling in the initial dialogue has developed into a long-term partnership where TKL not only manages transportation, but also takes an active role in ICIW’s logistics flows, cost structure and future development.
“I highly recommend TKL Logistics to companies looking for a long-term and proactive logistics partner,” concludes Pontus.
Is TKL your next logistics partner?
TKL Logistics offers a complete solution for your transportation needs — whether by ocean, road, rail, air or courier.
Our global network and strategic end-to-end approach ensure efficient and cost-optimized transport solutions. With us, you receive personal service and a dedicated contact person who is always available.
Through TKL Dispatch, you also gain full control over your supply chain in one seamless digital platform — compare and book freight options, track shipments in real time and easily generate reports for your logistics flows.
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